000 | 01687nam a2200193Ia 4500 | ||
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999 |
_c14381 _d14381 |
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005 | 20201027124615.0 | ||
008 | 181114s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780072949391 | ||
040 | _cPK-IsLIS | ||
082 |
_a658.049 _bH5501 |
||
100 | _aHill,Charles W.L. | ||
245 | 0 |
_aInternational business : _bCompeting in the global marketplace _c/ Hill,Charles W.L. |
|
250 | _a5th ed. | ||
260 |
_bMcGraw Hill Irwin _aBoston _c2005 |
||
300 | _a720 p | ||
650 | _aTechnology-Managemnet-Marketing | ||
942 | _cBK | ||
505 | 0 | _a1. P1: Introduction and overview 2. Globalization 3. P2: Country factors 4. National differences in political economy 5. Difference in culture 6. Nike: the sweatshop debate 7. P3: The global trade and investment environment 8. International trade theory 9. The political economy of international trade 10. Foreign direct investment 11. The political economy of foreign direct investment 12. Regional economic integration 13. Starbucks 14. P4: The global monetary system 15. The foreign exchange market 16. The international monetary system 17. The global capital market 18. Money change the strategy and structure of international business 19. P5: The strategy of international business 20. The organization of international business 21. Entry strategy and strategic alliances 22. BP: Creating a global brand 23. P6: Business operations 24. Exporting, importing and countertrade 25. Global manufacturing and materials management 26. Global marketing and R&D 27. Global human resource management 28. Accounting in the international business 29. Financial management in the international business |