| 000 | 00898pam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c1083 _d1083 |
||
| 001 | 2359 | ||
| 005 | 20220714154657.0 | ||
| 008 | 880606s1989 nyua b 001 0 eng | ||
| 020 | _a007022773X : | ||
| 040 | _cDLC | ||
| 082 | 0 | 0 |
_a070 _219 _bG1914 |
| 100 | 1 | _aGamble, Michael | |
| 245 | 1 | 0 |
_aIntroducing mass communication / _cMichael W. Gamble, Teri Kwal Gamble |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1989 |
||
| 300 |
_axvi, 549 p. _bill. ; _c24 cm. |
||
| 500 | _aincludes glossary and index | ||
| 650 | 0 | _aMass media. | |
| 700 | 1 | _aGamble, Teri Kwal. | |
| 942 | _cBK | ||
| 505 | 0 | _a1. The mediated window: a beginning; 2. The print media: the window opens; 3. Radio, television and film: electronic window; 4. Media perspectives: at home and abroad; 5. Research and mass communication: the other side of the window; 6. The future: the window widens ... Or does it? | |