Part 1: GENRE ANALYSIS - THEORETICAL PRELIMINARIES

CHAPTER 1 From description to explanation in discourse analysis

1.1 Surface-level linguistic description: register analysis

1.2 Functional language description: grammatical-rhetorical analysis

1.3 Language description as discourse: interactional analysis

1.4 Language description as explanation: genre analysis

CHAPTER 2 Approach to genre analysis

2.1 Definition

2.2 Function of orientation

2.2.1 Linguistics and genre analysis

2.2.2 Sociology and genre analysis

2.2.3 Psychology and genre analysis

2.3 Analysing unfamiliar genres

2.4 Cross-cultural factors in genre analysis

2.5 Conclusions strengths and limitations

Part 2: GENRE ANALYSIS IN ACTION

CHAPTER 3 Product and self promotion in business settings

3.1 Sales promotion letters

3.1.1 Communicative purpose

3.1.2 Structural description

3.1.3 Flexibility in move-structure

3.2 Job applications

English