Contents

1. Management

Defining Organization, Management & Management in Organizations

Organization
Four Management Functions, Management Roles, Management Skills
Organizational Internal - External Environment
Management Planning, Goal Setting and Decision Making
Strategic Management Process: Strategy Formulation and Imlementation
Developing Organizational Structure and Design
Designing Adaptive Organizations
Managing Change and Innovation
Leadership and Motivation

2. HR Management

Role of Human Resource Management in Organizational Framework
HRM Software
Functions of HRM
Process and Methods of Job Analysis
Planning and Forecasting Personnel Needs
Recruitment and Selection
Training and Development
Performance Management and Appraisal Methods and Processes
Establishing Strategic Pay Plans
Compensation and Benefits
Ethics, Justice and Fair Treatment in HR Management

3. Financial Management

An Overview of Financial Management
Time Value of Money
Analysis and Interpretation of Financial Statement, Reading the Financial Statements
Risk, Return and Introduction to Pricing, Measures of Risks and Return
Cash Flow and Budgeting
Capital Budgeting
Capital Rationing

4. Operations and Supply Chain Management

Operation Management

Operation and Productivity
Operation Strategy in Global Environment
Process Strategy
Capacity Building
Location Strategies
Layout Strategies & Types
Inventory Management

Supply Chain Management

Introduction to Supply Chain Management and Logistics Management
What is Supply Chain Management and Logistics Management

5. Marketing

Introduction to Marketing
Developing Marketing Strategies and Plans
Four Types of Competitive Strategy Michael Porter's Four Generic Strategies
Scanning the Marketing Environment
Analyzing Consumer Markets
Market Segmentations
Managing Marketing Information
Branding
Product Life Cycle
Pricing
Managing Distribution Channels
Integrated Marketing Communication
Integrated Marketing Communication Process

Core Concept in Business Administration

Privatization
Less Developed Country
Technological Forecasting
Foreign Direct Investment in Pakistan

References / Bibliography