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Heritage Marketing / Shashi Misiura

By: Material type: TextTextPublication details: New York : Routledge, 2020Description: xii , 280 pISBN:
  • 9780750663182 (pbk)
Subject(s): DDC classification:
  • 930.380 H4251
Contents:
1. Heritage marketing - an introduction 2. Environmental factors 3. Market segmentation and target marketing in the heritage industry 4. The marketing mix and heritage tourism 5. The marketing mix and food and drink heritage 6. Company heritage marketing
List(s) this item appears in: Ancient History
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Item type Current library Call number Status Barcode
Books Books UE-Central Library 930.380, H4251 (Browse shelf(Opens below)) Available T17586

1. Heritage marketing - an introduction
2. Environmental factors
3. Market segmentation and target marketing in the heritage industry
4. The marketing mix and heritage tourism
5. The marketing mix and food and drink heritage
6. Company heritage marketing

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