Marketing systems : an introductory analysis / George Fisk
Material type: TextPublication details: New York : Harper & Row, 1967Description: xviii, 797 p. illus. 24 cmISBN:- (hbk)
- 658.8 F54
Contents:
1. Framework for marketing systems analysis
2. Delivering standards and styles of living
3. Marketing channel flows
4. Marketing activities in the firm
5. Universal constraints
6. Social performance of marketing
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | UE-Central Library | 658.8 F54 (Browse shelf(Opens below)) | Available | T2621 |
includes index
1. Framework for marketing systems analysis
2. Delivering standards and styles of living
3. Marketing channel flows
4. Marketing activities in the firm
5. Universal constraints
6. Social performance of marketing
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