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Marketing systems : an introductory analysis / George Fisk

By: Material type: TextTextPublication details: New York : Harper & Row, 1967Description: xviii, 797 p. illus. 24 cmISBN:
  • (hbk)
Subject(s): DDC classification:
  • 658.8 F54
Contents:
1. Framework for marketing systems analysis 2. Delivering standards and styles of living 3. Marketing channel flows 4. Marketing activities in the firm 5. Universal constraints 6. Social performance of marketing
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.8 F54 (Browse shelf(Opens below)) Available T2621

includes index

1. Framework for marketing systems analysis
2. Delivering standards and styles of living
3. Marketing channel flows
4. Marketing activities in the firm
5. Universal constraints
6. Social performance of marketing

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