Advertising and promotion:an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Material type:
TextEdition: 8th edDescription: xxv, 838 pSubject(s): DDC classification: - 659.1 B4106
Contents:
Introduction to integrated marketing;
Integrated marketing program situation analysis;
Analyzing the communication process;
Objectives and budgeting for integrated marketing; communications programs;
Developing the integrated marketing communications program;
Monitoring, evaluation and control;
Special topics and perspective
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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UE-Central Library | 659.1 B4106 (Browse shelf(Opens below)) | Available | T3651D |
Introduction to integrated marketing;
Integrated marketing program situation analysis;
Analyzing the communication process;
Objectives and budgeting for integrated marketing; communications programs;
Developing the integrated marketing communications program;
Monitoring, evaluation and control;
Special topics and perspective
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