TY  - BOOK
AU  - Sekaran,Uma
TI  - Research methods for business: a skill-building approach 
U1  - 650.072 21
CY  - Islamabad
PB  - National Book Foundation
KW  - Business
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references (p. 426-431) and index; Chapter 1. Introduction to Research.  
Chapter 2. Scientific Investigation.  
Chapter 3. Technology and Business Research.  
Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition.  
Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development.  
Chapter 6. The Research Process: Step 6: Elements of Research Design.  
Chapter 7. Experimental Designs.  
Chapter 8. Measurement of Variables: Operational Definition and Scales.  
Chapter 9. Measurement: Scaling, Reliability, Validity.  
Chapter 10. Data Collection Methods.  
Chapter 11. Sampling.  
Chapter 12. Data Analysis and Interpretation.  
Chapter 13. The Research Report.  
Chapter 14. Managerial Decision Making and Research.  
Module: A Refresher on Some Statistical Terms and Tests.  
A Final Note to the Student.  
Glossary of Terms.  
References.  
Statistical Tables.  
Index
ER  -