Sekaran, Uma. <br/><br/>
Research methods for business :  a skill-building approach / 
Uma Sekaran. 
 - 4th ed. 
 - Islamabad :  National Book Foundation, 
 - xiv, 450 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographical references (p. 426-431) and index. 
<br/><br/>Chapter 1. Introduction to Research.  <br/>Chapter 2. Scientific Investigation.  <br/>Chapter 3. Technology and Business Research.  <br/>Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition.  <br/>Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development.  <br/>Chapter 6. The Research Process: Step 6: Elements of Research Design.  <br/>Chapter 7. Experimental Designs.  <br/>Chapter 8. Measurement of Variables: Operational Definition and Scales.  <br/>Chapter 9. Measurement: Scaling, Reliability, Validity.  <br/>Chapter 10. Data Collection Methods.  <br/>Chapter 11. Sampling.  <br/>Chapter 12. Data Analysis and Interpretation.  <br/>Chapter 13. The Research Report.  <br/>Chapter 14. Managerial Decision Making and Research.  <br/>Module: A Refresher on Some Statistical Terms and Tests.  <br/>A Final Note to the Student.  <br/>Glossary of Terms.  <br/>References.  <br/>Statistical Tables.  <br/>Index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>650.072  / S463