Questionnaire design and attitude measurement
/ A.N. Oppenheim.
- London : Heinemann, 1983
- vii, 298 p.
1. Problems of survey design 2. Problems of questioner design 3. Question-wording 4. Checklists ,rating scales , and inventories 5. Attitude statements 6. Attitude-scaling methods 7. Projective techniques in attitude study 8. Miscellaneous techniques 9. The quantification of questioner data