TY  - BOOK
AU  - Shahid, S.M.
TI  - Mass communication: an introduction
U1  - 302.2 
PY  - 1994///
CY  - Lahore
PB  - Publishers Emporium
KW  - Mass media-Communication
N1  - Includes glossary; Communication;        
The communication explosion;                      
Mass communication theories;
Types of mass media;
Introduction to news writing;
Handout, press note, press release and press conference;
Opinion writing: reviews and editorials;
The feature story;
Columns and commentary;
Muslim press in the sub-continent;
National press;
Public reactions;
Public opinion;
Propaganda;
Publicity;
Advertising;
Ethics and libel;
Glossary of printing terms;
Glossary of radio and television terms;
The language of mass communication

ER  -