Shahid, S.M. <br/><br/>
Mass communication :  an introduction 
/ S.M.Shahid 
 - 1st ed. 
 - Lahore :  Publishers Emporium,  1994. 
 - 414 p. 
<br/><br/> Includes glossary 
<br/><br/>Communication;        <br/>The communication explosion;                      <br/>Mass communication theories;<br/>Types of mass media;<br/>Introduction to news writing;<br/>Handout, press note, press release and press conference;<br/>Opinion writing: reviews and editorials;<br/>The feature story;<br/>Columns and commentary;<br/>Muslim press in the sub-continent;<br/>National press;<br/>Public reactions;<br/>Public opinion;<br/>Propaganda;<br/>Publicity;<br/>Advertising;<br/>Ethics and libel;<br/>Glossary of printing terms;<br/>Glossary of radio and television terms;<br/>The language of mass communication<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Communication
<br/><br/><label>Dewey Class. No.: </label>302.2  / Sh139