Marketing research : within a changing information environment /
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
- 2nd ed.
- Boston : McGraw-Hill/Irwin, 2003
- xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.)
marketing research information and technology; designing the marketing research project; gathering and collecting accurate data; data preparation, analysis and reporting the results
0072467576 (alk. paper) 0071151192 (International : alk. paper) 9780072538397