Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed. - Boston : McGraw-Hill/Irwin, 2003 - xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.)

marketing research information and technology;
designing the marketing research project;
gathering and collecting accurate data;
data preparation, analysis and reporting the results


0072467576 (alk. paper) 0071151192 (International : alk. paper) 9780072538397


Marketing research.

658.83 / H1536