DeFleur, Melvin L. <br/><br/>
Understanding mass communication / 
Melvin L. DeFleur, Everette E. Dennis 
 - 4th ed. 
 - Islamabad :  NBF,  1991 
 - xiv, 637 p. :  ill. ;  26 cm. 
<br/><br/>the development of the media;<br/>the media in contemporary society;<br/>media related industries;<br/>personal and social consequences of mass communication<br/> 
<br/><br/><label>ISBN: </label>0395472725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--United States.
<br/><br/><label>Dewey Class. No.: </label>070  / D3139