Churchill, Gilbert A. <br/><br/>
Marketing research :   methodological foundations /  
Gilbert A. Churchill, Jr. 
 - 4th ed. 
 - Chicago :  Dryden Press,  c1987. 
 - xx, 896 p.   ill. ;  25 cm. 
<br/><br/>1.	Marketing research, the research process and problem definition<br/>2.	Determination of sources of information and research design<br/>3.	Design data collection method and forms<br/>4.	Sample design and data collection<br/>5.	Analysis and interpretation of data<br/>6.	The research report and the firm's marketing information system<br/> 
<br/><br/><label>ISBN: </label>0030055326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8/3  / C5631