TY - BOOK AU - Schwitzgebel,Ralph K. AU - Kolb,David A. TI - Changing human behavior : principles of planned intervention T2 - McGraw-Hill series in psychology SN - 007055739X U1 - 153.8 PY - 1974/// CY - Tokyo PB - McGraw-Hill KW - Behavior modification KW - Personality change KW - Behavior therapy N1 - includes references and index ; 1. Introduction 2. Illustrative procedure 3. Reciprocal inhibition 4. Operant shaping 5. Reinforcement 6. Stimulus control 7. Observational learning 8. Achievement –motivation training 9. Social psychological perspective on behavior change 10. Self directed behavior change 11. Problems in the assessment of behavior change 12. Research issues 13. Observation and recording of behavior 14. Toward an ethic for research on human behavior ER -