TY - BOOK AU - Nighat Zahra, TI - Unmasking deception: exploring the impact of biased reviews on customers decision using machine learning SN - (hbk) U1 - 006.31 PY - 2025/// CY - Jauharabad PB - Department of Information Sciences, University of Education Lahore, Jauharabad Campus KW - Information Sciences--Unmasking--Customers--Machine Learning ER -