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    <subfield code="a">Serious creativity</subfield>
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    <subfield code="a">Introduction

Part i   the need for creative thinking
Take-away value                                                    3
The theoretical need for creativity                                8
The practical need for creativity                                 18
Information and creativity                                        24
Misperceptions about creativity                                   30
Sources of creativity                                             43
Lateral thinking                                                  52
Perception and processing                                         57
Design and analysis                                               63
The uses of creative thinking                                     67

Part ii  lateral thinking tools and techniques
The six
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