Bono, de Edward creator text Great Britain William Collins 1985 monographic eng

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256 p. AND OTHER ANIMALS Contents INTRODUCTION Lucky: A Little Mad: Very Talented: Rapid Growth Field: Tactics ALPHABETICAL LIST OF INTERVIEWEES Part I Success 1 STYLES AND CHARACTERISTICS OF SUCCESS Creative Style: Management Style: Entrepreneurial Style: Characteristics of Typically Successful Styles: Energy, Drive and Direction: Ego: 'Can-do': Confidence: Stamina and Hard Work: Efficiency: Ruthlessness: Ability to Cope with Failure: Tactics 2 WHAT STIMULATES SUCCESS Negative Stimulants: Anxieties: Positive Stimulants: Power and Money: Image Improvement: Status: Making Things Happen: Doing Something Worthwhile: Tactics 3 HOW FAR ÍS SUCCESS WITHIN OUR CONTROL? Early Environment: Born to Succeed: Key Factors: Expectation: Can You Copy a Style and Become a Success?: Learning by Copying: What Can We Learn from Images?: Role-playing to Success: Role-living and Success: Spot the Phony: When is Artificial Phony?: Does Luck Leave Success Outside our Control?: Is There Such a Thing as Luck?: Good Luck or Good Judgment?: Looking for Opportunity in Time and Place: Tactics Part II Prepare For Success 4 FOCUS Self-knowledge: Strengths/Weaknesses: Self-awareness and Self-correction: Tactics 5 FOCUS II Choice of Field: How They Chose What to Do: Does the Perfect Job Exist? Be Ready to Change Targets: Tactics Part III Make It A Success 6 THINKING AND DOING How to Generate Ideas: Create New Ideas: The Creativity of Innocence: The Creativity of Escape: Tactics / Edward de Bono English Tactics 158.1 B64411 0006370721 (pbk) 260504 20260504133645.0