Tactics: the art and science of success
/ Edward de Bono
- Great Britain: William Collins, 1985
- 256 p.
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OTHER ANIMALS
Contents
INTRODUCTION
Lucky: A Little Mad: Very Talented: Rapid Growth Field: Tactics
ALPHABETICAL LIST OF INTERVIEWEES
Part I Success
1 STYLES AND CHARACTERISTICS OF SUCCESS Creative Style: Management Style: Entrepreneurial Style: Characteristics of Typically Successful Styles: Energy, Drive and Direction: Ego: 'Can-do': Confidence: Stamina and Hard Work: Efficiency: Ruthlessness: Ability to Cope with Failure: Tactics
2 WHAT STIMULATES SUCCESS
Negative Stimulants: Anxieties: Positive Stimulants: Power and Money: Image Improvement: Status: Making Things Happen: Doing Something Worthwhile: Tactics
3 HOW FAR ÍS SUCCESS WITHIN OUR CONTROL?
Early Environment: Born to Succeed: Key Factors: Expectation: Can You Copy a Style and Become a Success?: Learning by Copying: What Can We Learn from Images?: Role-playing to Success: Role-living and Success: Spot the Phony: When is Artificial Phony?: Does Luck Leave Success Outside our Control?: Is There Such a Thing as Luck?: Good Luck or Good Judgment?: Looking for Opportunity in Time and Place: Tactics
Part II Prepare For Success
4 FOCUS
Self-knowledge: Strengths/Weaknesses: Self-awareness and Self-correction: Tactics
5 FOCUS II
Choice of Field: How They Chose What to Do: Does the Perfect Job Exist? Be Ready to Change Targets: Tactics
Part III Make It A Success
6 THINKING AND DOING
How to Generate Ideas: Create New Ideas: The Creativity of Innocence: The Creativity of Escape: Tactics