TY  - BOOK
AU  - Shea, Michael 
TI  - The Primacy Effect
SN  - 0752811878 (pbk)
U1  - 158.2 
PY  - 1998///
CY  - London
PB  - Orian Business Books
KW  - Primacy--Effect
N1  - Chapter 1 The mask and the man
Chapter 2 Gut instincts
Chapter 3 How we communicate
Chapter 4 Getting through to people
ER  -