TY - BOOK AU - Reich ben TI - Values, attitudes and behaviour change SN - 416827608 (pbk) U1 - 153.4 PY - 1976/// CY - London PB - Methuen KW - Values--Attitudes--Behaviour--Change N1 - 1 Introduction 2 The nature of values 3 The nature of attitudes 4 The determinants of values and attitudes 5 Prejudice 6 The importance of communication factors for effective attitude change 7 Cognitive consistency theory and attitude change 8 Equilibrium and attitude change 9 Improving resistance to attitude change 10 Functional approaches to attitude main-tenance and change: relationship to psycho-analytic and learning theories 11 Conclusion: the link between values, attitudes and behaviour ER -