TY - BOOK AU - Rida Akbar, TI - Enhancing service quality and innovation through technology adoption, capabilities, market competitiveness, and structural empowerment: evidence from software houses of pakistan SN - (hbk) U1 - 658.8 PY - 2024/// CY - Lahore PB - Division of Management And Administrative Science, Lower Mall Campus, University of Education, Lahore KW - Technology --Adoption--Structural --Empowerment--Software --Houses --Pakistan ER -