@book{25659,
	author = {Rida Akbar,},
	title = {Enhancing service quality and innovation through technology adoption, capabilities, market competitiveness, and structural empowerment: evidence from software houses of pakistan},
	publisher = {Division of Management And Administrative Science, Lower Mall Campus, University of Education, Lahore},
	year = {2024},
	address = {Lahore:}
}