TY  - BOOK
AU  - Yorke Rowan and Uzi Baram.
TI  - Marketing heritage : archaeology and the consumption of the past
SN  - 9780759103429 (pbk)
U1  - 930.380 
PY  - 2004///
CY  - Walnut Creek
PB  - Altamira Press, 
KW  - Heritage Tourism--Marketing  Archaeology--Public relations
N1  - 1.	Part I: Introduction
2.	Part II: The Legal and Historical Context for Marketing Heritage
3.	Part III: The Past as Commodity
4.	Part IV: Archaeology in the Global Age
5.	Part V: Representing the Past
6.	Part VI: Archaeologists and the Marketing of Heritage


ER  -