Marketing heritage : archaeology and the consumption of the past 
/ edited by Yorke Rowan and Uzi Baram 
 - Walnut Creek :  Altamira Press,   2004 
 - x, 315 p. 
<br/><br/>1.	Part I: Introduction<br/>2.	Part II: The Legal and Historical Context for Marketing Heritage<br/>3.	Part III: The Past as Commodity<br/>4.	Part IV: Archaeology in the Global Age<br/>5.	Part V: Representing the Past<br/>6.	Part VI: Archaeologists and the Marketing of Heritage<br/><br/> 
<br/><br/><label>ISBN: </label>9780759103429 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Heritage Tourism--Marketing  Archaeology--Public relations
<br/><br/><label>Dewey Class. No.: </label>930.380  / M3413