TY  - BOOK
AU  - Misiura, Shashi
TI  - Heritage Marketing
SN  - 9780750663182 (pbk)
U1  - 930.380 
PY  - 2020///
CY  - New York : 
PB  - Routledge
KW  - Heritage
KW  - Marketing
N1  - 1. Heritage marketing - an introduction
2. Environmental factors 
3. Market segmentation and target marketing in the heritage industry
4. The marketing mix and heritage tourism 
5. The marketing mix and food and drink heritage 
6. Company heritage marketing
ER  -