Misiura, Shashi <br/><br/>
Heritage Marketing 
/ Shashi Misiura 
 - New York :   Routledge,  2020 
 - xii , 280 p. 
<br/><br/>1. Heritage marketing - an introduction<br/>2. Environmental factors <br/>3. Market segmentation and target marketing in the heritage industry<br/>4. The marketing mix and heritage tourism <br/>5. The marketing mix and food and drink heritage <br/>6. Company heritage marketing 
<br/><br/><label>ISBN: </label>9780750663182 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Heritage <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>930.380  / H4251