TY  - BOOK
AU  - Sandhu, Anoop Singh
TI  - Textbook on Agricultural Communication : Process and Methods
SN  - 81-204-0833-0
U1  - 384 
PY  - 1993///
CY  - New Delhi
PB  - Oxford & IBH Publishing Co. Pvt. Ltd.
KW  - Agriculture - Communication - Concept
KW  - Theories - Models
N1  - Table of Contents

Preface
Part I: Agricultural Communication

1. Conceptual Framework
2. Meaning and Nature of Communication
3. Defining Communication Effectiveness
4. Communication Theories and Models
5. Communicator
6. Message
7. Channels of Communication
8. Audience or Receivers
9. Relationship in Communication
10. Mass Communication
11. Communication Media and Technologies
12. Key Communicators

Part - II: Extension Teaching Methods and Audio-Visual Aids
A. Extension Teaching Methods

1. Meaning, Nature and Classification

B. Audio-Visual Aids

1. Meaning and Nature of Audio-Visual Aids
2. Graphic Aids
3. Projected Aids
4. Other Aids: Objects, Models and Mock-Ups
5. Planning an Effective Communication Strategy

Biography
Index




ER  -