Sandhu, Anoop Singh <br/><br/>
Textbook on Agricultural Communication : Process and Methods 
/ Anoop Singh Sandhu 
 - New Delhi :  Oxford & IBH Publishing Co. Pvt. Ltd.,  1993 
 - 213 p. 
<br/><br/>Table of Contents<br/><br/>Preface<br/>Part I: Agricultural Communication<br/><br/>1. Conceptual Framework<br/>2. Meaning and Nature of Communication<br/>3. Defining Communication Effectiveness<br/>4. Communication Theories and Models<br/>5. Communicator<br/>6. Message<br/>7. Channels of Communication<br/>8. Audience or Receivers<br/>9. Relationship in Communication<br/>10. Mass Communication<br/>11. Communication Media and Technologies<br/>12. Key Communicators<br/><br/>Part - II: Extension Teaching Methods and Audio-Visual Aids<br/>A. Extension Teaching Methods<br/><br/>1. Meaning, Nature and Classification<br/><br/>B. Audio-Visual Aids<br/><br/>1. Meaning and Nature of Audio-Visual Aids<br/>2. Graphic Aids<br/>3. Projected Aids<br/>4. Other Aids: Objects, Models and Mock-Ups<br/>5. Planning an Effective Communication Strategy<br/><br/>Biography<br/>Index<br/><br/><br/><br/> 
<br/><br/><label>ISBN: </label>81-204-0833-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Agriculture - Communication - Concept--Theories - Models
<br/><br/><label>Dewey Class. No.: </label>384  / Sa568