TY  - BOOK
AU  - Mullins, John W.
TI  - Marketing management : a strategic decision-making approach
SN  - 9780078028793 (pbk)
U1  - 658.8 
PY  - 2013///
CY  - New York
PB  - McGraw Hill Publications, 
KW  - Technology--Marketing--Management
N1  - 1.	The role of marketing in developing successful business strategies 
2.	Market opportunity analysis 
3.	Developing strategic marketing programs 
4.	Strategic marketing programs for selected situations 
5.	Implementing and controlling marketing programs 


ER  -