Mullins, John W. <br/><br/>
Marketing management : a strategic decision-making approach 
/ John W. Mullins & Orville C. Walker, Jr. 
 - 8th ed.  
 - New York :  McGraw Hill Publications,   2013 
 - 547 p.  
<br/><br/>1.	The role of marketing in developing successful business strategies <br/>2.	Market opportunity analysis <br/>3.	Developing strategic marketing programs <br/>4.	Strategic marketing programs for selected situations <br/>5.	Implementing and controlling marketing programs <br/><br/> 
<br/><br/><label>ISBN: </label>9780078028793 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / M9177