Yusniza Kamarulzaman <br/><br/>
Marketing management  / Yusniza Kamarulzaman 

 - 2nd ed. 
 - Oxford University Press,  Karachi :  2013 
 - 297 p.  
<br/><br/>1.	Understanding marketing management <br/>2.	Analyzing marketing opportunities <br/>3.	Development & managing the marketing mix <br/>4.	Managing current issues in marketing  <br/> 
<br/><br/><label>ISBN: </label>9789834703691 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / Y928