TY  - BOOK
AU  - Shahid, S.M. 
TI  - Mass communication : : an introduction 
U1  - 302.2 
PY  - 2006///
CY  - Lahore
PB  - Publishers Emporium
KW  - Mass media-Communication
N1  - Includes glossary; Communication;      
The communication explosion;                    
Mass communication theories;
Types of Mass Media;
Introduction to news writing;
Handout, press note, Press release and press conference;
Opinion writing: reviews and editorials;  
The feature story;
Columns and commentary;
Muslim press in the sub continent;
national press
ER  -