Shahid, S.M.  <br/><br/>
Mass communication :   an introduction  
/ S.M.Shahid  
 - 3rd ed. 
 - Lahore :  Publishers Emporium,  2006 
 - 414 p. 
<br/><br/> Includes glossary 
<br/><br/>Communication;      <br/>The communication explosion;                    <br/>Mass communication theories;<br/>Types of Mass Media;<br/>Introduction to news writing;<br/>Handout, press note, Press release and press conference;<br/>Opinion writing: reviews and editorials;  <br/>The feature story;<br/>Columns and commentary;<br/>Muslim press in the sub continent;<br/>national press; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Communication 
<br/><br/><label>Dewey Class. No.: </label>302.2  / Sh139