Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 9th ed. 
 - Boston :  McGraw-Hill Irwin,  2009 
 - xv, 784 p. :  ill., map ;  27 cm. 
<br/><br/>Imperatives for Market-Driven Strategy --<br/>Markets And Competitive Space --<br/>Strategic Market Segmentation --<br/>Strategic Customer Relationship Management --<br/>Capabilities For Learning About Customers and Markets --<br/>Market Targeting and Strategic Positioning --<br/>Strategic Relationships --<br/>Innovation and New Product Strategy --<br/>Strategic Brand Management --<br/>Value Chain Strategy --<br/>Pricing Strategy --<br/>Promotion, Advertising and Sales Promotion Strategies --<br/>Sales Force, Internet and Direct Marketing Strategies --<br/>Designing Market-Driven Organizations --<br/>Marketing Strategy Implementation and Control. 
<br/><br/><label>ISBN: </label>9780073381008 (alk. paper) 0073381004 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / C898