E-Strategy
/ Michael J. Cunningham
- UK : Capstone Publishing (A Wiley Company), 2002
- v, 114 p.
Introduction; What is E-Strategy?; The evolution of E-Strategy; The E-Dimension; The global dimension; The state of the art; In practice- E-Strategy success stories; Key concepts and thinkers; Resources; Ten steps to making E-Strategy work
9781841122144 (pbk)
Business logistics Electronic commerce Internet marketing