Communication and persuasion
/ G.H. Jamieson.
- London : Dover, N.H. : Croom Helm, c1985.
- 170 p. ill. ; 23 cm.
"The Croom Helm communication series"--Jacket.
1. The place of learning 2. What is remembered? 3. The importance of motivation 4. Imagination and the future 5. The making of signs 6. The problem of meaning 7. The different faces of language 8. Non-verbal effects 9. Symbolic influences 10. Media manipulation 11. Group influences 12. Society and persuasion 13. Resistance to persuasion 14. Concluding considerations