TY  - BOOK
AU  - Lepionka, Mary Ellen
TI  - Writing and developing your college textbook: a comprehensive guide to textbook authorship and higher education publishing
SN  - 9780972816472 (pbk)
U1  - 371.3 
PY  - 2008///
CY  - U.S.A.
PB  - Atlantic Path Publishing
KW  - Education-Instructional technology
N1  - The college textbook industry today --
How college textbooks get published --
Interest a publisher in your manuscript --
Sign a mutually lucrative contract --
Why your textbook needs development --
Write to reach your true audience --
Establish an effective authorial voice --
Why you need learning objectives --
Why heading structure matters --
What pedagogy does for your textbook --
Create truly useful chapter apparatus --
Develop successful feature strands --
Make drafting and revising easier --
Control length and manage schedule --
Do permissions right --
Enhance your textbook's value visually
ER  -