Skinner, Steven J. <br/><br/>
Marketing 
/ Steven J. Skinner  
 - USA :  Houghton Miffline Company,  1990 
 - xxiv, 117 p. 
<br/><br/>the nature of strategic marketing;<br/>analysis for marketing decisions;<br/>product decisions;<br/>price decisions; <br/>distribution decisions; <br/>pramotion decisions; <br/>strategic implementation and selected applications <br/> 
<br/><br/><label>ISBN: </label>9780395472088 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / Sk34