Studying interpersonal communication : the research experience, interpersonal commtexts 2
/ Ruth Anne Clark
- USA : Sage Publications, Inc., 1991
- xiii,166 p.
the nature of communication research; evaluation of the research question; internal validity of a design; external validity of a study; operationalizing the independent variable; treatment of subjects; evaluating a dependent measure; types of dependent measures; describing a data set: central tendency and dispersion; generalizing from sample means to a population; describing the association among variables; reporting the study