TY  - BOOK
AU  - Gamble,Michael
AU  - Gamble,Teri Kwal
TI  - Introducing mass communication / 
SN  - 007022773X :
U1  - 070 19
PY  - 1989///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
N1  - includes glossary and index; 1.	The mediated window: a beginning;
2.	The print media: the window opens;
3.	Radio, television and film: electronic window;
4.	Media perspectives: at home and abroad;
5.	Research and mass communication: the other side of the window;
6.	The future: the window widens ... Or does it?

ER  -