Gamble, Michael <br/><br/>
Introducing mass communication /  
Michael W. Gamble, Teri Kwal Gamble 
 - 2nd ed. 
 - New York :  McGraw-Hill,  1989 
 - xvi, 549 p.  ill. ;  24 cm. 
<br/><br/> includes glossary and index 
<br/><br/>1.	The mediated window: a beginning;<br/>2.	The print media: the window opens;<br/>3.	Radio, television and film: electronic window;<br/>4.	Media perspectives: at home and abroad;<br/>5.	Research and mass communication: the other side of the window;<br/>6.	The future: the window widens ... Or does it?<br/> 
<br/><br/><label>ISBN: </label>007022773X : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>070  / G1914