Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Material type:
TextPublication details: Chicago : Dryden Press, c1987.Edition: 4th edDescription: xx, 896 p. ill. ; 25 cmISBN: - 0030055326
- 658.8/3 19 C5631
Contents:
1. Marketing research, the research process and problem definition
2. Determination of sources of information and research design
3. Design data collection method and forms
4. Sample design and data collection
5. Analysis and interpretation of data
6. The research report and the firm's marketing information system
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
UE-Central Library | 658.83 C5631 (Browse shelf(Opens below)) | Available | T4752 |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
| 658.8003 D772 A dictionary of marketing / | 658.8003 En17 The Blackwell enclycopedia of management marketing | 658.802 C898 Strategic marketing / | 658.83 C5631 Marketing research : | 658.83 H1536 Marketing research : | 658.83 H1536 Marketing research : | 658.83 H1536 Marketing research : |
1. Marketing research, the research process and problem definition
2. Determination of sources of information and research design
3. Design data collection method and forms
4. Sample design and data collection
5. Analysis and interpretation of data
6. The research report and the firm's marketing information system
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