AND

OTHER ANIMALS

Contents

INTRODUCTION

Lucky: A Little Mad: Very Talented: Rapid Growth Field: Tactics

ALPHABETICAL LIST OF INTERVIEWEES

Part I Success

1 STYLES AND CHARACTERISTICS OF SUCCESS Creative Style: Management Style: Entrepreneurial Style: Characteristics of Typically Successful Styles: Energy, Drive and Direction: Ego: 'Can-do': Confidence: Stamina and Hard Work: Efficiency: Ruthlessness: Ability to Cope with Failure: Tactics

2 WHAT STIMULATES SUCCESS

Negative Stimulants: Anxieties: Positive Stimulants: Power and Money: Image Improvement: Status: Making Things Happen: Doing Something Worthwhile: Tactics

3 HOW FAR ÍS SUCCESS WITHIN OUR CONTROL?

Early Environment: Born to Succeed: Key Factors: Expectation: Can You Copy a Style and Become a Success?: Learning by Copying: What Can We Learn from Images?: Role-playing to Success: Role-living and Success: Spot the Phony: When is Artificial Phony?: Does Luck Leave Success Outside our Control?: Is There Such a Thing as Luck?: Good Luck or Good Judgment?: Looking for Opportunity in Time and Place: Tactics

Part II Prepare For Success

4 FOCUS

Self-knowledge: Strengths/Weaknesses: Self-awareness and Self-correction: Tactics

5 FOCUS II

Choice of Field: How They Chose What to Do: Does the Perfect Job Exist? Be Ready to Change Targets: Tactics

Part III Make It A Success

6 THINKING AND DOING

How to Generate Ideas: Create New Ideas: The Creativity of Innocence: The Creativity of Escape: Tactics

English