Heritage Marketing / Shashi Misiura
Material type:
TextPublication details: New York : Routledge, 2020Description: xii , 280 pISBN: - 9780750663182 (pbk)
- 930.380 H4251
Contents:
1. Heritage marketing - an introduction
2. Environmental factors
3. Market segmentation and target marketing in the heritage industry
4. The marketing mix and heritage tourism
5. The marketing mix and food and drink heritage
6. Company heritage marketing
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
UE-Central Library | 930.380, H4251 (Browse shelf(Opens below)) | Available | T17586 |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
| 928.914391 Z847 Zafar Ali Khan (ظفر علی خان) : | 928.9549 Q29 Mard-e-abresham (مردابریشم) | 928.95491 H2732 Love and revolution : Faiz Ahmed Faiz a biography | 930.380, H4251 Heritage Marketing | 930 E76 Early civilization | 930 E76 Early civilization | 930 E76 Early civilization |
1. Heritage marketing - an introduction
2. Environmental factors
3. Market segmentation and target marketing in the heritage industry
4. The marketing mix and heritage tourism
5. The marketing mix and food and drink heritage
6. Company heritage marketing
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