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Modern Marketing : Dynamics and Management / Harry Walker Hepner

By: Material type: TextTextPublication details: New York : McGraw-Hill Book Company, 1955.Description: 599 pISBN:
  • (pbk)
Subject(s): DDC classification:
  • 658.8 H411
Contents:
Table of Contents Preface Part One:- Introduction Part Two:- Marketing is Done in a Dynamic Economy Part Three:- Possible Markets for our Product Part Four:- The Product that We Want to Sell Part Five:- Channels for Distribution that Might be Used to Sell Our Product Part Six:- Promoting the Sale of Our Product through Dealers Part Seven:- Personal Selling of Our Product Part Eight:- Management Responsibilities in Marketing Part Nine:- Marketing as your Career Part Ten:- Sources of your Information
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.8 H411 (Browse shelf(Opens below)) Available T5226D

Table of Contents

Preface

Part One:- Introduction

Part Two:- Marketing is Done in a Dynamic Economy

Part Three:- Possible Markets for our Product

Part Four:- The Product that We Want to Sell

Part Five:- Channels for Distribution that Might be Used to Sell Our Product

Part Six:- Promoting the Sale of Our Product through Dealers

Part Seven:- Personal Selling of Our Product

Part Eight:- Management Responsibilities in Marketing

Part Nine:- Marketing as your Career

Part Ten:- Sources of your Information

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