Marketing management : a strategic decision-making approach / John W. Mullins & Orville C. Walker, Jr.
Material type:
TextPublication details: New York : McGraw Hill Publications, 2013Edition: 8th edDescription: 547 pISBN: - 9780078028793 (pbk)
- 658.8 M9177
Contents:
1. The role of marketing in developing successful business strategies
2. Market opportunity analysis
3. Developing strategic marketing programs
4. Strategic marketing programs for selected situations
5. Implementing and controlling marketing programs
| Item type | Current library | Call number | Status | Date due | Barcode | |
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UE-Central Library | 658.8 M9177 (Browse shelf(Opens below)) | Available | T16391 | ||
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Books
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UE-Central Library | 658.8 M9177 (Browse shelf(Opens below)) | Available | T16392 | ||
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Books
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UE-Central Library | 658.8 M9177 (Browse shelf(Opens below)) | Available | T16393 |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
| 658.8 K8487 Marketing management | 658.8 K874 Principles of marketing / | 658.8 M9177 Marketing management : a strategic decision-making approach | 658.8 M9177 Marketing management : a strategic decision-making approach | 658.8 M9177 Marketing management : a strategic decision-making approach | 658.8 P426 Essentials of marketing : | 658.8 P426 Essentials of marketing : |
1. The role of marketing in developing successful business strategies
2. Market opportunity analysis
3. Developing strategic marketing programs
4. Strategic marketing programs for selected situations
5. Implementing and controlling marketing programs
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