Principles of marketing / Philip Kotler, Gary Armstrong & Marc Oliver Opresnik
Material type:
TextPublication details: Malaysia : Pearson Malaysia, 2020Edition: 17th edDescription: 734 pISBN: - 9789673498345 (pbk)
- 658.8 K8487
Contents:
1. Defining marketing and the marketing process
2. Understanding the marketplace and consumer value
3. Designing customer value driven strategy and mix
4. Extending marketing
| Item type | Current library | Call number | Status | Date due | Barcode | |
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16382 | ||
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16383 | ||
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16384 |
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| 658.8 K8487 Marketing management | 658.8 K8487 Marketing management | 658.8 K8487 Marketing management | 658.8 K8487 Principles of marketing | 658.8 K8487 Principles of marketing | 658.8 K8487 Principles of marketing | 658.8 K8487 Marketing management |
1. Defining marketing and the marketing process
2. Understanding the marketplace and consumer value
3. Designing customer value driven strategy and mix
4. Extending marketing
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