Marketing management / Philip Kotler & Kevin Lane Keller
Material type:
TextPublication details: Malaysia : Pearson Malaysia, 2020Edition: 15th edDescription: 750 pISBN: - 9789673498536 (pbk)
- 658.8 K8487
Contents:
1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
| Item type | Current library | Call number | Status | Date due | Barcode | |
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16768 | ||
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16767 | ||
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16385 | ||
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16386 | ||
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Books
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UE-Central Library | 658.8 K8487 (Browse shelf(Opens below)) | Available | T16387 |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
| 658.8 F54 Marketing systems : | 658.8 H411 Modern Marketing : Dynamics and Management | 658.8 J4106 Principles of marketing : | 658.8 K8487 Marketing management | 658.8 K8487 Marketing management | 658.8 K8487 Marketing management | 658.8 K8487 Principles of marketing |
1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
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